So what is the “NEW” Martial Arts Business model for 2010? With more and more Martial Arts Business’ still failing is it time for a “NEW” kind of Martial Arts school owner that is really going to survive and thrive in the current climate.
Here are the top recommendations for getting ahead in 2010.
1. Re-negociate your lease, reduce your exposure and financial obligation to be able to make yourself more profitable almost overnight. My prediction for the end of 2010 is that we will see commercial real estate take a real hit and even the most stuburn landlords will be open to a little movement on the lease you have already signed.
I have seen this done over 100 times already in the past few months with my clients and you should be able to do the same. Start the negociation at 50% of your current payment.
2. Small is beautiful – the days of the “SUPER” dojo I believe are gone! Small 1200 sq ft units really are the way of the future, these offer not only less overhead but also can offer a more personal approach to teaching your students, you are not a gym you are a private members only facility which is based purely upon your ability to create substantial relationships with your students.
3. You MUST keep offering SAVINGS to your students, CASH is KING. In this market students are even more likely to quit due to financial reasons then anything else. Make the offer of the savings as frequently as imaginable, the most loyal student you have is the one that has paid you in full for all of your services period!
4. Create a upstanding referral program. Word of mouth advertising is going to be the best form of marketing you can ever do. Having rewards like patches and champion boards present in the Do-Jo is essential to your success in the referral market again have a look inside the Martial Arts Business 101 program for tons of ideas on this.
5. Market, market, market your business VIP – yes is still the most effective then you MUST have an internet presence more and more people are searching for your services via the internet. Have a look at out Google Domination product also available in the Survive and Thrive program which will take you through a step by step procedure of exactly what you need to do to set up you local campaigns.
So here is the good news clients who have followed these recommendations are having been realizing more profits than in earlier years even though their gross revenues may not have been so high they have learned better how to manage their expenses and assure that more of their hard earned cash stays within their own pockets.
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Tags: martial arts business
